I U R I is a Milan based fashion brand founded by Jure Stropnik in 2013. The brand combines a minimal with a modern twist inspired by architecture, art and social culture worldwide.
IURI’s brand philosophy UR expresses multiple identity as a sense of belonging and its a heart of the brand communication. Attention to detail, use of high-quality materials and selected manufacturers is the base of IURI collections.
Debut product are socks, following by hats. T-shirts, sweatshirts, shoes and a lots of more are just one of the next steps in IURI’s product range and brand development. Stay tuned